Buyers / Sellers

BUYING


Overview

Summer is best at helping her clients identify, negotiate, and close on the home of their choice. She listens to your needs, wants, and preferences to get the best sense for which homes and neighborhoods are best suited for you.


WHY SUMMER?

Extensive Local Knowledge

Summer has lived in various parts of Northern California most of her life. She studies the markets she serves on a daily basis. With her knowledge, she will:


  • Get you acquainted with every neighborhood in your price range
  • Help you eliminate the areas you are not as fond of
  • Focus on the areas you like, even down to the street
  • Help you understand the local market conditions, active inventory, and what’s sold most recently
  • Get you in to see potential homes as soon as possible
  • Record a video tour of the house if you’re unable to attend


Expert Negotiation

Her expert negotiation strategies have helped her buyers buy their home at the best possible price. Almost all of her buyer transactions started out in a multiple offers situation. She will:


  • Advise you on how to write a strong, compelling offer
  • Strategize when competing with multiple offers
  • Separate your offer from everyone else’s
  • Ensure your offer is presented as soon as possible
  • Get you your home at the best possible price


Reputation

Who you choose to represent you is incredibly crucial in our competitive market. Summer is proud not only of her reputation among her clients, but her relationships with her colleagues which translates to her clients getting the home they want.


  • Treat colleagues as colleagues, not competition
  • Her clients know they are receiving the best possible attention and service
  • On average, her clients see less than ten homes before purchasing.

WHAT TO EXPECT

Initial Phone Consultation

Summer will schedule a complimentary 15 minute phone consultation with you. During this call, she will briefly discuss what you are looking for, your current situation, and any other questions or concerns you may have. She will explain her use of a buyers survey and why this exercise is beneficial to both the buyers and herself. If you are obtaining financing, she will also discuss your options so you will be prepared and feel confident in your lenders even prior to meeting with her in person. To schedule an initial phone call, please contact us.


First Meeting

Purchasing a home is an exciting life event and a very personal process, so your first meeting with Summer is designed to be as comprehensive and educational as possible. Together you will review the buyers survey. She will answer all of your questions and determine if she is the right fit for you. This initial meeting time can range from 60 minutes to up to 2 hours.


During the meeting, the following topics will be discussed:

  • What is most important to you
  • Neighborhoods/areas of interest
  • The home buying process
  • Strategies for successful negotiation
  • current market conditions and what your dollar will buy
  • How we work, and how a real estate professional is compensated

The expectations of both parties will also be discussed, as well as fiduciary responsibilities and how clients formalize their relationship with an agreement designating Summer as their Realtor. By the end of the meeting, it should be clear whether or not both parties are a good fit for each other.


SCHEDULE A CONSULTATION WITH SUMMER

SELLING

Overview

Selling your home is a major life event and can be stressful, and in today’s market, is a multifaceted effort. Summer makes it easy for her clients by being there for them every step of the way. Her white glove  marketing strategies will maximize exposure and help you sell your home for the highest possible price in the shortest amount of time, while ensuring you don’t leave any money on the table. She has a support team dedicated to providing you personalized service with no surprises and the least amount of stress.


WHY SUMMER?

Market Knowledge

As an area expert, she will:


  • Educate you about the recent comparable sales to your home
  • Help you understand the local market trends
  • Analyze your potential competition
  • Teach you the nuances of timing the market

Home Preparation

She has a team of vetted vendors to help prepare your home for sale and removing all stress from the process. She will:


  • Make recommendations of the most essential updates and repairs that will maximize your home’s value
  • Obtain estimates from trusted, vetted vendors in her network (including stager, landscape designer, contractors of various specialties, etc.)
  • Lay out a detailed calendar of all work to be done
  • Coordinate and manage all vendors and pre-sale inspections

Staging can attract multiple offers and helps homes sell quickly.




Marketing


As 93% of buyers begin their search for a home online, Summer’s strategic marketing plan engages buyers with an unparalleled online presence. Her marketing is designed to feature the highlights of your home and its neighborhood to encourage buyers to visit with their agent, at open house, or via private showing. She will:


  • Position your home to reach the widest pool of buyers through targeted online campaigns (including property website, social media marketing and ColdwellBankerHomes.com) and print advertising
  • Provide an interactive, 3D, and virtual open house tour to engage buyers online (mobile devices compatible, Google Street View brought indoors)
  • Present professionally designed printed brochures, full color 2D floor plans, and fact sheets about your home
  • Provide the finest architectural photography and video

Beautiful and emotional photography is key to drawing interest online


Contract Negotiation

Negotiation skills are the most overlooked aspect when choosing a Realtor. Summer is programmed to getting her clients what they want, while keeping the other party of the transaction satisfied. Win-win or no deal.  She will:


  • Negotiate the highest possible price for you
  • Help you feel comfortable with different methods of negotiation and negotiating styles
  • Ensure you negotiate the most attractive contract terms based on your goals and timing

Reputation

The reputation and professionalism of the agent and brokerage you select are crucial in helping you achieve the highest price for your property. Summer is proud of the excellent reputation she upholds in the real estate community. Her high standards and integrity have made her a joy to work with, both for her clients and her colleagues.


WHAT TO EXPECT

Initial Phone Call

Summer will schedule a complimentary 15 minute phone consultation with you. During this call, she will briefly understand your thoughts, plans, and expectations, and get a sense for the current condition and layout of your home. She will also answer any other questions or concerns you may have about the sales and marketing process. This will help her best prepare for the in-depth marketing consultation at your home. To schedule an initial phone call, please CONTACT ME.


Marketing Consultation

Her marketing consultation is designed to be as comprehensive and educational as possible. She will answer all of your questions and determine if she is the right fit for you. This initial meeting time can range from 90 minutes to up to 2 hours.

During the meeting, the following topics will be discussed:


  • The ideal timing for your sale
  • Recommended improvements and the home preparation process
  • Her in depth marketing strategy
  • Strategies for successful negotiation
  • Review of the agency disclosure document (as required by California law) and exclusive listing agreement

THINKING ABOUT SELLING? CONTACT SUMMER