SELL WITH SUMMER

Overview

Selling your home is a major life event and can be stressful, and in today’s market, is a multifaceted effort. Summer makes it easy for her clients by being there for them every step of the way. Her white glove marketing strategies will maximize exposure and help you sell your home for the highest possible price in the shortest amount of time, while ensuring you don’t leave any money on the table. She has a support team dedicated to providing you personalized service with no surprises and the least amount of stress.

WHY SELL WITH SUMMER?

 

Market Knowledge

As an area expert, she will:

  • Educate you about the recent comparable sales to your home
  • Help you understand the local market trends
  • Analyze your potential competition
  • Teach you the nuances of timing the market

 

Home Preparation

She has a team of vetted vendors to help prepare your home for sale and removing all stress from the process. She will:

  • Make recommendations of the most essential updates and repairs that will maximize your home’s value
  • Obtain estimates from trusted, vetted vendors in her network (including stager, landscape designer, contractors of various specialties, etc.)
  • Lay out a detailed calendar of all work to be done
  • Coordinate and manage all vendors and pre-sale inspections

 

Staging can attract multiple offers and helps homes sell quickly.

Marketing

As 93% of buyers begin their search for a home online, Summer’s strategic marketing plan engages buyers with an unparalleled online presence. Her marketing is designed to feature the highlights of your home and its neighborhood to encourage buyers to visit with their agent, at open house, or via private showing. She will:

  • Position your home to reach the widest pool of buyers through targeted online campaigns (including property website, social media marketing and ColdwellBankerHomes.com) and print advertising
  • Provide an interactive, 3D, and virtual open house tour to engage buyers online (mobile devices compatible, Google Street View brought indoors)
  • Present professionally designed printed brochures, full color 2D floor plans, and fact sheets about your home
  • Provide the finest architectural photography and video

 

Beautiful and emotional photography is key to drawing interest online

Contract Negotiation

 

Negotiation skills are the most overlooked aspect when choosing a Realtor. Summer is programmed to getting her clients what they want, while keeping the other party of the transaction satisfied. Win-win or no deal. She will:

 

  • Negotiate the highest possible price for you
  • Help you feel comfortable with different methods of negotiation and negotiating styles
  • Ensure you negotiate the most attractive contract terms based on your goals and timing

 

 

 

Reputation

 

The reputation and professionalism of the agent and brokerage you select are crucial in helping you achieve the highest price for your property. Summer is proud of the excellent reputation she upholds in the real estate community. Her high standards and integrity have made her a joy to work with, both for her clients and her colleagues.

 

 

 

WHAT TO EXPECT…

 

 

Initial Phone Call

 

Summer will schedule a complimentary 15 minute phone consultation with you. During this call, she will briefly understand your thoughts, plans, and expectations, and get a sense for the current condition and layout of your home. She will also answer any other questions or concerns you may have about the sales and marketing process. This will help her best prepare for the in-depth marketing consultation at your home. To schedule an initial phone call, please CONTACT ME.

 

 

 

Marketing Consultation

 

Her marketing consultation is designed to be as comprehensive and educational as possible. She will answer all of your questions and determine if she is the right fit for you. This initial meeting time can range from 90 minutes to up to 2 hours.

 

During the meeting, the following topics will be discussed:

 

  • The ideal timing for your sale
  • Recommended improvements and the home preparation process
  • Her in depth marketing strategy
  • Strategies for successful negotiation
  • Review of the agency disclosure document (as required by California law) and exclusive listing agreement